Bangkok, Thailand, April 17, 2024 / TRAVELINDEX / The fashion show, held at the Jim Thompson store in CentralWorld, showcased the iconic collaboration between FitFlop and Jim Thompson, presenting the new lifestyle footwear collection, ‘House on the Klong’.
A star-studded show launched a major cross-industry collaboration between two iconic brands: FitFlop x Jim Thompson. Celebrating a summer of color and style, Jim Thompson, the iconic global lifestyle brand from Thailand, has teamed up with FitFlop, the UK-based smart engineering footwear company, to unveil their exciting FitFlop x Jim Thompson collection, titled ‘House on the Klong’.
To celebrate the relocation and opening of the new CentralWorld store, a dazzling fashion show was held, drawing fashionistas and famous celebrities to witness the collaboration as two iconic lifestyle brands join forces. The event buzzed with excitement as attendees got a first look at the stunning, contemporary collection.
Renowned actresses and fashion icons, including Diana Flipo, Sirin “Chippy” Preediyanon and Phulita “Whan” Supinchompoo were in attendance at the exclusive fashion show unveiling the collection, bringing further glamor and sparking trendsetter attention to this spectacular event and collaboration.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, stated, “Last year, we collaborated with three amazing Thai artists and brands through our artists-in-residence project, including Panpuri and Revested Miliano. One collaboration we had never explored before was footwear. This latest partnership perfectly embodies the strengths of both brands. FitFlop’s technology and comfortable design combined with Jim Thompson’s celebrated iconic prints. Together, it’s the perfect match.”
“Our ‘House on the Klong’ collection was inspired by Jim Thompson’s Thai house, blending imagery of traditional Thai architecture with organic designs straight from Mr. Jim’s garden, creating a pattern that’s truly one-of-a-kind.”
Venus Tsang, Head of Merchandising, APAC FitFlop, expressed excitement about the partnership with Jim Thompson, highlighting the fusion of FitFlop’s smart engineering with Jim Thompson’s craftsmanship and creativity. She said, “Each piece is biomechanically engineered to promote optimal body alignment and natural movement, showcasing FitFlop’s technology with Jim Thompson’s elegance. The ‘House on the Klong’ collection perfectly fuses FitFlop’s innovative engineering with Jim Thompson’s world-renowned prints.”
The FitFlop x Jim Thompson collection showcases five striking models that blend comfort, style, and artistry. All feature Jim Thompson’s signature prints inspired by the lush vibrancy of florals and botanicals from the Jim Thompson House.
● The iQUSHION X JIM THOMPSON SLIDES offer sleek design with advanced comfort technology, including high-rebound EVA with impact pillows for superior support.
● The iQUSHION X JIM THOMPSON LEATHER FLIP-FLOPS blend style with ergonomic design, featuring high-rebound EVA and impact-absorbing pillows for unparalleled support.
● The LULU X JIM THOMPSON LEATHER SLIDES feature a triple-density Microwobbleboard
midsole for sophisticated comfort.
● The LULU X JIM THOMPSON LEATHER TOE-POST SANDALS combine sleek design with biomechanical precision, providing support and stability for extended wear.
● The RALLY X JIM THOMPSON LEATHER TRAINERS offer a blend of comfort and movement precision, featuring Anatomicush midsoles for lightweight cushioning.
“As a leader in the distribution and management of over 40 world-class brands in fashion, beauty, watches, and technology products, CMG is dedicated to innovation. The launch of the FitFlop x Jim Thompson ‘House on the Klong’ Collection exemplifies our commitment to this vision. We believe the collection will surprise and delight our lifestyle fashion customers across Asia,” said Jitrudee Panitpon, Head of Fashion and Watch Category of Central Marketing Group (CMG).
FitFlop x Jim Thompson is now available online and in select Jim Thompson and FitFlop stores worldwide. To celebrate the launch, customers purchasing any FitFlop x Jim Thompson item, along with additional items, totaling 5,000 THB or more will receive a specially designed shoe bag valued at 790 THB. The limited-time offer is valid while supplies last.
About Jim Thompson
No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries. Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.